A Public Education Campaign To Tackle Vaccine Hesitancy
Supported by NATHEALTH, Win with Vaccines is a CKD initiative to build COVID-19 vaccine confidence in five low-coverage districts across Assam and Haryana. According to a recent study, vaccine hesitancy is still dominated by myths and beliefs. We intend to build a favourable environment and address issues of diffidence in vaccination. We will debunk myths and misconceptions and engage government and private stakeholders to increase coverage of COVID-19 vaccines. The CKD-NATHEALTH campaign will primarily focus on the Left out, drop-out, and Resistant (LODOR) populations across all age groups to raise awareness and build confidence in vaccination. The districts of Nuh in Haryana and Baksa, Chirang, Udalguri & South Salmara in Assam have been selected due to drastically low vaccination coverage. This project focuses on conceptualising and undertaking a campaign that can ensure uptake in vaccination numbers.
The key strategies were adopted to raise awareness and build confidence to complete the COVID-19 vaccination protocols. The project also motivated and built confidence among school-going adolescent (12-17 years) groups eligible for COVID-19 vaccination.
The campaign’s key objectives were to engage with key stakeholders, join hands with district authorities and government health functionaries, and run a comprehensive public education program that addresses awareness gaps in understanding the benefits of vaccination.
The campaign leveraged community influencers to identify and gain inroads amongst the resistant communities. A contextualised, communication with tailored messaging was developed and disseminated via wall paintings, banners, posters, miking, radio jingle broadcasting, narrowcasting, nukkad- natak and community consultation meetings. The intervention led to a significant, positive, and intended impact. Within a short span of four months, the project made a significant difference resulting in an increase in the number of completion of vaccination for adults, and the initiation of COVID-19 vaccination camps in schools.
Reach of “Win with Vaccines” Program