A Public Education Campaign To Tackle Vaccine Hesitancy
Supported by NATHEALTH, Win with Vaccines is a CKD initiative to build COVID-19 vaccine confidence in five low-coverage districts across Assam and Haryana. According to a recent study, vaccine hesitancy is still dominated by myths and beliefs. We intend to build a favourable environment and address issues of diffidence in vaccination. We will debunk myths and misconceptions and engage government and private stakeholders to increase coverage of COVID-19 vaccines. The CKD-NATHEALTH campaign will primarily focus on the Left out, drop-out, and Resistant (LODOR) populations across all age groups to raise awareness and build confidence in vaccination. The districts of Nuh in Haryana and Baksa, Chirang, Udalguri & South Salmara in Assam have been selected due to drastically low vaccination coverage. This project focuses on conceptualising and undertaking a campaign that can ensure uptake in vaccination numbers.