Win with Vaccines
A Public Education Campaign To Tackle Vaccine Hesitancy
Supported by NATHEALTH, Win with Vaccines is a CKD initiative to build COVID-19 vaccine confidence in five low-coverage districts across Assam and Haryana. According to a recent study, vaccine hesitancy is still dominated by myths and beliefs. We intend to build a favourable environment and address issues of diffidence in vaccination. We will debunk myths and misconceptions and engage government and private stakeholders to increase coverage of COVID-19 vaccines. The CKD-NATHEALTH campaign will primarily focus on the Left out, drop-out, and Resistant (LODOR) populations across all age groups to raise awareness and build confidence in vaccination. The districts of Nuh in Haryana and Baksa, Chirang, Udalguri & South Salmara in Assam have been selected due to drastically low vaccination coverage. This project focuses on conceptualising and undertaking a campaign that can ensure uptake in vaccination numbers.
The Execution Pathway
Behaviour Change Communication (BCC) Campaign
Based on our strategy and planning for communication, the following set of communication packages have been compiled as part of our campaign. As evidenced below, the campaign has elements that had to leverage local talent groups and other on-ground communications mediums.
Banners in Sikrawa, PHC (Nuh)
Wall Paintings in Assam
Wall Paintings in Nuh
Community Meetings, AWW, ANMs and ASHAs meetings in Assam
Funding Partners
Implementation Partner
Audit Partner
Finance Partner
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