Communication is a means of exchange of information, as also a method of sharing of ideas. Fundamentally it has three components – Speaking, Listening and Non-verbal communication (use of posture, hands, eyes & gestures). We use words, vocabulary, emotion, enunciation, dialect, our knowledge of the subject to speak and our ears and brain to listen. We tend to ignore the role of non-verbal part of communication, despite research that emphasises its role and value. Whilst University of Pennsylvania’s research gives 70% of weightage to body language, the more commonly followed 7-38-55 rule gives it 55% weightage.